Does Publix Accept/Take WIC? (Policy, Items, & more)

Publix WIC: As of 2022, grocery stores that participate in the WIC (Women, Infants, and Children) program allow participants to use their benefits to purchase food items that are considered “healthy” by the USDA.

This includes fresh fruits and vegetables, dairy products, whole grains, and lean protein sources.

Some stores may also allow participants to use their benefits for certain household items, such as toilet paper and shampoo.

WIC is a federally funded program that provides nutrition assistance to low-income pregnant women, new mothers, and their young children.

Participants in the WIC program receive vouchers or electronic benefits cards that can be used to purchase approved food items at participating grocery stores.

Shopping at a Publix near you? Wondering if Publix accepts WIC?

Keep on reading to find out Publix’s WIC policy, items that are sold under WIC at Publix stores, steps to use WIC at Publix, and a lot more!

Does Publix Take WIC?

As of 2022, you can use your WIC card at all Publix locations. So, if you are a WIC participant and you’re looking for a grocery store to shop at, Publix is a great option.

As per the store’s payment policies, Publix does take WIC at all its stores present in 6 southeastern states.

And, to make it easier for you to shop at your convenience, Publix allows you to use your WIC card online as well.

What’s really great about Publix is that it makes it really easy for you to find out all the items that come under the WIC program.

The store highlights these items with a maroon-colored sticker, so you know right away what you can purchase with your benefits.

So, if you’re looking for a grocery store to do your regular shopping at and also want to use your WIC benefits, Publix is a great choice!

Continue reading for more information about using your WIC card at Publix and what to expect from the store.

WIC Items At Publix

Publix WIC items can be categorized into several different groups such as milk, cheese, eggs, cereal, and infant food.

In addition to these main categories, there are a variety of other food items that can be purchased using WIC benefits.

For example, some of the other WIC-approved items at Publix include fresh fruits, vegetables, frozen fruits and vegetables, canned fruits and vegetables, tofu, soy milk, whole wheat bread, and whole grains.

Formula, meat, fruits and vegetables, and dry cereal are some of the most popular WIC products at Publix stores.

If you are looking to purchase items using your WIC benefits, be sure to speak with a store representative to get a full list of approved items.

However, all these Publix WIC items are marked with a special WIC sticker.

Paying With WIC At Publix

In order to use WIC at Publix –

  1. First, shop for the items you need and add them to your cart.
  2. Go to the self-checkout counter.
  3. Scan all of the WIC-eligible items first.
  4. Follow the prompts to pay.
  5. You’ll find all accepted payment methods, including EBT or WIC card, on the final payment screen.
  6. Just select EBT or WIC and swipe your WIC card to complete the purchase.

That’s it! This process is almost the same for any store that accepts EBT or WIC payments.

If the Publix store you visited doesn’t have a self-checkout machine, the cashier will scan your WIC items and then process your payment.

Using WIC Online

Looking to order groceries online using a WIC card and have them delivered?

Publix offers grocery delivery through their app and lets you pay with many forms of payment, including WIC.

However, you need to be sure the items you select are approved for purchase with a WIC card. For example, milk, eggs, bread, and cereal are all WIC-approved items.

You can also find a list of approved items on the USDA’s website.

If you are unsure if an item is WIC-approved, you can either check your state’s WIC program website or contact your local Publix store and get to know Publix’s WIC policy in detail.

Or, simply look for the WIC icon on the product images before adding that item to your cart online.

Using Coupons With WIC

Using WIC at Publix can be combined with coupons to save more money on groceries. So, next time you go to Publix, be sure to bring your coupons with you!

Publix doesn’t limit the use of coupons for customers who use WIC. So, coupons can be used alongside WIC funds to purchase groceries at all Publix stores.

Shopping with WIC at Publix can help stretch your food budget and allow you to buy more items with your WIC benefits.

With coupons, you can save even more on your Publix grocery bill.

Identifying WIC Items

If you have a WIC card, you can use it to purchase specific food items at Publix. So, the first thing you need to do is find the items that are WIC-eligible.

Identifying a WIC-eligible item is easy – Publix uses a maroon sticker on eligible item price tags.

Once you know which items are eligible, it will be really simple & easy for you to find and add them to your shopping cart.

It’s important to remember that not every item in the store is WIC-eligible, so be sure to check the stickers before you purchase anything.

Take help from store associates if you’re not sure about anything.

Promotional Offers

Wondering if Publix lets you use your WIC card to pay for products that are on sale?

The answer is yes – Publix puts on special promotions and sales all the time, and those using WIC are able to participate!

Just make sure that the items you’re buying with your WIC card are approved for that program.

So, for example, you can get BOGO deals on cereal, but not necessarily on meat.

This deal is especially great for those who are looking to stock up on their favorite products, as they can do so while still taking advantage of the discounts offered by Publix.

Paying with your WIC card makes it easy, convenient, and most importantly, affordable!

Other Stores Accepting WIC

Publix is not the only store that accepts WIC.

Meijer, Albertsons, Target, Save Mart, Walmart, Safeway, Piggly Wiggly, Kroger, Fred Meyer, and Food Depot all accept the benefits program.

WIC is a widely accepted form of payment for groceries, and many stores have policies in place to accept WIC funds both in-store and online.

Most of these retailers also accept Electronic Benefit Transfer (EBT) payments.


Publix is a major grocery store chain that participates in the WIC program. So, if you have a WIC card, you can use it at a Publix near you to purchase eligible items. Most importantly, Publix makes it easy for you to identify those items with a special maroon sticker that indicates they’re eligible for purchase with WIC. In case you add ineligible items to your cart, you can still buy them but Publix requires you to use your credit card, debit card, or cash. So, if a Publix is in your neighborhood and if you are a WIC participant, look nowhere else for groceries. Publix has you covered!